Nicole Baker, founder of Baker Strategy Lab

AEO · SEO · Local Marketing

AEO & SEO ThatMakes Your BusinessImpossible to Ignore.

From AI-powered recommendations and citation mentions to the first page of Google rankings, we build the visibility and marketing strategy that turns searchers into loyal customers.

Trusted by local businesses, service providers & growing brands nationwide

AEO · SEO · Local Marketing

Be Found Everywhere That Matters

From AI-powered answer engines to Google's first page to the local map pack, we build the visibility strategy that puts your business in front of the right people at the right moment.

The Future of Search

Answer Engine Optimization (AEO)

AEO optimizes your content and online presence so that AI-powered tools like ChatGPT, Claude, and Google AI Overviews show your business as the answer to relevant questions. As AI reshapes how people discover businesses, AEO is no longer optional.

Explore AEO

SEO That Ranks & Converts

SEO is still an important part of your marketing strategy. Technical SEO and content strategy are still required to keep you ranking at the top of Google search results.

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Local Marketing & Map Pack Dominance

Local businesses require extra marketing strategy. Google Business Profile, local citations, and map pack rankings make sure your neighbors find you before they find anyone else.

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Content Strategy & Authority Building

More than ever, it's important to focus on data-driven content that earns topical authority, answers the questions AI is looking for and converts readers into clients.

All Services

By the Numbers

Why AEO Is Important Now

0.4x

Traffic from AI search converts 4.4x more than traditional search

0%

42% of consumers find a brand more trustworthy if it's mentioned in AI Search

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48% of AEO comes from non-branded sources

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60% of Google searches now end without a click

Nicole Baker, founder of Baker Strategy Lab

About Baker Strategy Lab

Strategy First.
Results Always.

Baker Strategy Lab was built on a simple belief: every business deserves to be found by the people who need them most. We combine deep technical expertise with creative strategy to deliver visibility that does not just look good on a report. It actually performs.

With over 30 years of marketing strategy experience across a variety of industries, we know how to get you results that matter. We take the time to create a personalized plan for each business that addresses your specific needs.

Our Story

Client Love

What Our Clients Say

From record results to creative content, Nicole delivers amazing Marketing results. She is especially experienced in AI Search Optimization (AEO), SEO, Brand and Strategy development, and has an incredible team to support social media and content creation.

Megan S.

Ready to Grow?

Let's Build Your
Visibility Strategy

Book a complimentary strategy session. We will audit your current visibility, identify your biggest opportunities, and walk you through exactly what it takes to become impossible to ignore.

Nicole Baker presenting AEO and SEO strategy