Question 1

What makes Baker Strategy Lab different?

Accepted Answer

We are a boutique agency specializing in the intersection of AEO, SEO, and local marketing. Our different service levels mean we can meet clients where they are: whether they need us to handle every detail or just provide guidance and strategy, we design bespoke packages that let you drive the deliverables.

Question 2

What types of businesses do you work with?

Accepted Answer

We work with a variety of local and regional businesses in areas such as construction, law, financial, health & wellness, and more. If potential customers and clients find you online, we can help!

Question 3

How long does it take to see results?

Accepted Answer

SEO, AEO, and local marketing are long-term strategies. SEO can take 3-6 months to see results, while AEO can usually drive change in 60-90 days. It is important to remember that marketing is nuanced and the results vary client to client.

Question 4

What is Answer Engine Optimization (AEO)?

Accepted Answer

AEO is the practice of optimizing your online presence so that AI-powered tools like ChatGPT, Claude, Google AI Overviews, and voice assistants recommend your business when someone asks a relevant question. As AI reshapes search behavior, AEO is becoming as important as traditional SEO.

Question 5

Is SEO still relevant?

Accepted Answer

Yes! The vast majority of searches are still regular Google searches. Strong SEO helps with AEO, but the two strategies are ultimately different and require specialized plans.

Question 6

Do AEO and SEO work together?

Accepted Answer

AEO & SEO overlap to some degree. If you currently have a strong SEO strategy, you are probably positioned OK for AI search. However, as AEO develops and AI search gets more sophisticated, content and off-brand strategy are going to become more important. For now and the foreseeable future, companies need to invest in both SEO and AEO.

Everything You Need to Know About Our AEO & SEO Services

General

AEO

SEO and Local

Working Together

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