Baker Strategy Lab

What We Offer

Services Built for Measurable Visibility

Every service we offer is designed with one goal: making sure your customers can find you online. AEO, SEO, and local marketing don't compete with each other; they complement each other. Each effort needs its own strategic plan to make sure your business is at the forefront of online search.

All of our services are offered in audit, coaching, or full-service models.

The Future of Search

Answer Engine Optimization

Be the answer AI recommends.

AEO makes sure your content and online presence position you to be mentioned in AI searches on platforms like ChatGPT, Claude, and Google AI Overviews. As AI reshapes how consumers find businesses, AEO is no longer optional; it's a must-have!

Start with AEO

Why is AEO important?

  • 60% of searches now end without a click.
  • If AI search engines are not mentioning your business, potential customers don't know you exist.
  • 48% of AEO comes from un-branded sources. Is your information in the correct places?
  • E-E-A-T authority building is multi-faceted and requires strategic analysis and planning.
Foundation of Visibility

Search Engine Optimization

Rank higher. Stay there.

Our SEO approach goes beyond keywords. We build a comprehensive technical and content foundation that earns lasting rankings, not quick wins that disappear with the next algorithm update.

Improve Your Rankings

Why is SEO Important?

  • AEO isn't replacing SEO.
  • AEO is based on SEO fundamentals.
  • Google still commands 90% of search.
  • On average, people still search Google 3–4 times per day.
Own Your Market

Local Marketing

Dominate your neighborhood.

For service-area businesses and brick-and-mortar locations, local search is everything. We put you in the map pack, optimize your Google Business Profile, and build the local authority that makes you the obvious choice.

Own Your Local Market

Why local marketing is important

  • The map pack appears in 93% of Google searches.
  • The top 3 organic links in Google receive 68% of the clicks.
  • 88% of people use Google Maps for local recommendations.
  • 46% of Google searches have local intent and contain the words "near me".
Authority at Scale

Content Strategy

Content that earns, not just exists.

We create content strategies that build topical authority, answer the questions your customers are asking, and position your brand as the trusted expert in your space across search engines and AI platforms alike.

Build Your Content Strategy

Why is content strategy important

  • Content is at the heart of both SEO & AEO.
  • Companies publishing monthly blogs and regular social media posts receive 3.5x more traffic.
  • Blogs written by AI are being ignored by AI search.
  • Original infographics and photos perform significantly better than stock photos.
Clarity and Accountability

Analytics and Reporting

Know exactly what is working.

We believe in a data-driven strategy. Because each client has different needs and different returns, we extensively analyze your monthly performance in order to drive results moving forward.

Get Clear on Your Data

Why analyzing the data is important

  • It's important to understand what is working and what needs adjusting.
  • Data-driven marketing plans produce 5x more ROI.
  • We know which numbers matter the most.
  • Informed decisions produce better results.

Not Sure Where to Start?

Book a free strategy session and we'll identify the highest-impact opportunities for your specific business.

Book a Free Strategy Call